Financial management involves laying out your financial decisions with the sole intention of increasing shareholder wealth. The probability of failing in business is rated at nine out of ten. Many people step into the arena thinking it will be a walk in the park. Having a product is not enough to start and build a business. For your business idea to grow, you need a solid five-year plan? A roadmap will show you and your employees where the company is going and what the starting point is. In the world of finance, financial management is also called business finance. Business finance involves setting goals. There are short term goals and long term goals. Short term goals are tied to the daily activities. Long term goals are dependent on cash management, risk management, and financial accounting. The reason small businesses remain small is because they attempt to do it manually. There are financial software products which can be used to make the process faster. These programs are ones such as ‘Sales Crowd’. take a leaf out of Joel Solomon’s book, businesses can also use the services of a finance manager. A finance manager helps companies get their decisions in order. So whether you are not for profit business or a multi-million dollar company, financial management is necessary in order to succeed.